Ranking universities and social media
Some entertaining nonsense in the past couple of weeks on ranking university use of twitter etc. Chris Sexton beat me to this with her posting on this topic which covers more than I will.
The fact that people are producing league tables of this stuff shows it already matters but it remains difficult to take it too seriously. Will universities start chasing better ‘Klout scores’? According to the Chronicle Stanford tops the list:
Stanford University’s Twitter feed is the most influential among college and university accounts on that microblogging service, according to a new ranking.
The list was published this week by Klout, an online company that tracks the popularity and impact of Tweets and gives every Twitter account a numerical score for influence. Factors reflected in the score include the number of followers a user has, how often a user is retweeted, and how a user’s tweets are being used in the conversation on Twitter
Stanford earned a Klout score of 70, with Syracuse University, Harvard University, and the University of Wisconsin at Madison all following with a score of 64.
The top 10 is rounded out by University of California at Berkley, Butler University, Tufts University, the University of Minnesota, the University of Texas at Austin, and Marquette University.
Compare this with a brief summary (which you could turn into a ranking if you really wanted to) on the use of twitter by Russell Group universities. It does suggest that UK universities are still a bit behind the curve on this.
And lest anyone think that the ranking of universities on their social media is getting too serious we have this rather entertaining Dutch analysis.
So, serious rankings of social media useage will emerge no doubt but it is all probably a little premature.