Another university league table variation

A league table of universties’ social media ‘visibility’

Econsultancy have published a league table of Russell Group universities’ social media profiles or their ‘visibility’:

The visibility score we use here is based on the total number of links a web domain has scored on the six social sites, Facebook, Twitter, LinkedIn, Google+, Delicious and StumbleUpon, while accounting for different weightings we give to links on individual social sites.

The content linked to includes

news page stories about new research studies and initiatives are quite common. While heavily shared links included software simulations, web cam images, jokes and podcasts.



The league table is as follows:

Social visibility of Russell Group universities

University of Cambridge. Visibility score: 462,823

University of Oxford: 442,758

London School of Economics: 286,859

Newcastle University: 186,184

University College London: 176,202

University of Warwick: 169,462

University of Manchester: 143,186

University of Edinburgh: 131,053

Queens University Belfast: 118,137

University of Glasgow: 72,211

University of Bristol: 70,656

University of Nottingham: 64,381

University of Leeds: 63,802

Imperial College London: 47,321

Cardiff University: 46,053

University of Southampton: 44,106

King’s College London: 31,762

University of Liverpool: 20,444

University of Birmingham: 15,873

University of Sheffield: 9,912

It’s a bit crude but nevertheless fascinating. And it is quite striking how big the gap is between Oxbridge and the lower half of the table. Many of us have a lot to do to catch up.

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One thought on “Another university league table variation

  1. This doesn’t REALLY have much use for universities though as it’s not the size of the visability, but what you do with it that really counts.

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