A report on the use made of Unistats
HEFCE has published an evaluation of the Unistats website after its first period of operation. It suggests that the huge demands made of institutions in providing the necessary data have paid off as Unistats has already become “one of the most widely used higher education course comparison websites”.
Since its launch in September 2012, the Unistats web-site has received over 3.8 million page views and over 175,000 unique visitors – an average of 984 new visitors per day. The site is used extensively by prospective higher education students, their parents, careers advisers, teachers and higher education staff.
The research, commissioned by the Higher Education Funding Councils, looks at the site’s position in the market and how it is perceived and used, as well as issues such as navigation, search, filter and comparison functions, and data presentation. A separate report by the Higher Education Statistics Agency (HESA) focuses on the experiences and views of higher education institutions.
Key findings include:
The average length of visit to the site is over eight minutes (a long time compared with use of other web-sites).
Many users regarded the independent and authoritative nature of the site as one of its key strengths.
Prospective students, current students and parents were more positive about the site than careers advisers, teachers and higher education staff, and more likely to describe the site as ’useful’ and ‘easy to get around’.
All very gratifying for Unistats fans. But as an earlier post noted there really is no shortage of information on HE opportunities. The most worrying element of this report though is the eight minute visit. Whilst this is undoubtedly a comparatively long time for a website visit it really is a frighteningly short time to spend looking at possible course choices.