Singalonga Higher Ed

Lyrical challenges at the University of Utah

 

Inside Higher Ed has a diverting piece on the changes being made to the University of Utah’s ‘fight song’ to address some of the lyrical challenges of the original:

The line “our coeds are the fairest” will be replaced with “our students are the finest” and the line “no other gang of college men” will now be “no rival band of college fans.” A further complication is that the song has been called “A Utah Man.” From now on it will be called “A Utah Man/Fan.

 

The Official Athletic Site of the University of Utah has the original lyrics in full:

 

VERSE
I am a Utah man, sir, and I live across the green.
Our gang, it is the jolliest that you have ever seen.
Our coeds are the fairest and each one’s a shining star.
Our yell, you hear it ringing through the mountains near and far.

utah-logoCHORUS
Who am I, sir? A Utah man am I A Utah man, sir, and will be till I die; Ki!Yi!
We’re up to snuff; we never bluff,
We’re game for any fuss,
No other gang of college men
dare meet us in the muss.
So fill your lungs and sing it out and
shout it to the sky,
We’ll fight for dear old Crimson,
for a Utah man am I.

VERSE
And when we prom the avenue, all lined up in a row,
And arm in arm and step in time as down the street we go.
No matter if a freshman green, or in a senior’s gown,
The people all admit we are the warmest gang in town.

CHORUS

VERSE
We may not live forever on this jolly good old sphere,
But while we do we’ll live a life of merriment and cheer,
And when our college days are o’er and night is drawing nigh,
With parting breath we’ll sing that song:
“A Utah Man Am I”.

 
It’s rather quaint in a way but probably needs to be retired rather than edited in this way. I must admit though to being intrigued by the idea of a university having a ‘fight song’. I can understand football teams having songs (see for example this classic which is in a similar vein to the Utah song) but universities?

Anyway, it seems this kind of thing is not as unusual as I had thought as Mike Ratcliffe (@mike_rat) kindly pointed out with this wonderful extract from the Leeds University Song Book from 1922:

Leeds song

 

More recently we have the following, a song produced a few years ago about ‘The student learning experience at Nottingham University’. Not a fight song but certainly offensive in parts:

Any other university songs?

Honorary Degree: serious or celeb 2014

Who are this year’s lucky winners?

A post some time ago on Honorary Degree recipients noted that almost all of them fall clearly into one of two categories: they are either serious or celeb. Back in 2013 I provided a handy list of recent Honoraries for further analysis.

Basically, if you are a serious academic, no matter how outstanding your research, if you haven’t got your own TV series or appearing frequently in the tabloids, you really aren’t going to get the coverage. So, it does rather look like quite a few of the honorary degrees awarded this year might be for something other than sustained and outstanding achoevement in a particular field. But perhaps I’m being harsh and some of these awards are for reasons other than fleeting celebrity:

The very famous breakfast presenter Louise Minchin was recognised by the University of Chester for all of her early morning achievements.

How? Yes, Fred Dinenage got an Honorary from Southampton Solent

HOW?

HOW? (Dinenage at back left. No pipe.)

 

Cheers! Hanover College recognises Woody Harrelson for his many acting achievements.

Pele picks up yet another award, this time from Hofstra.

jeff lynne

Jeff Lynne – All his own hair

Bryan Ferry – Extraordinary that it took so long for Newcastle University to recognise the Roxy Music frontman’s genius

Jeff Lynne, of ELO fame, gets a scroll from BCU.

Placido Domingo – hitting all the right notes at Berklee College of Music
(nope, I’ve never heard of them either).

James Galway, perhaps not as famous as he once was, nevertheless gets an award from Rochester.

Not as famous as he once was

Can you guess which instrument he is famous for?

A collection of giants from the world of popular music have also been recognised by some leading institutions:

Sean Puffy Combs received a lot of publicity for his richly deserved Honorary and commencement address at Howard University.

Puffed up? Moi?

Puffed up? Moi?

Yoko Ono urges graduates “Let’s together be the metronome of our very troubled human culture or human race” after picking up her honorary.

Ricky Ross, legendary Deacon Blue frontman, picked up a degree from Abertay.

They don’t come cooler than this – LL Cool J was rewarded for his outstanding achievements by Northeastern.

Let’s rock as AC/DC’s Brian Johnson gets the nod from Northumbria.

And perhaps the most richly deserved is the honorary for Pitbull. Not before time.

Who can begrudge this award to rock titans Rush who picked up a collective award from the improbably named Nipissing University?

No time for 20 minute solos at graduation folks

No time for 20 minute solos at graduation folks

Moving on…

The University of Kent is recognising this celebrity triumvirate: Harry Hill, Sandy Toksvig and Robert Wyatt – all eminently worthy in their fields (well, Robert Wyatt for sure).

And Edge Hill has an equally impressive trio recognising Johnny Vegas, Harrison Birtwhistle and John Foxx.

 

It's a degree certificate

It’s a degree certificate. Nothing legal at all.

And then, of course, for his outstanding and lengthy football career (rather than his temporary stint as manager at Old Trafford presumably), no writs can prevent us knowing that Ryan Giggs has been awarded a degree by Bolton.

Finally, and most youthfully among this collection, Aaron Porter is to be recognised by his alma mater the University of Leicester. Perhaps more serious than celebrity this one.

So, an impressive and rich crop this year. Any exceptional awards I’ve missed out?

Signs of the Times

Is university signage important for academic achievement?

No. And I fear that this story rather overstates the significance of signage on university campuses.

This piece was pointed out to me by Simon @GlobalHE (to whom many thanks) and covers the importance of signage in education. Whilst I really do want to take it seriously and I do recognise that with a big and diverse campus we do need effective signage for students, staff and visitors, it all seems a bit over the top:

This way and that

Too much information?

Educational buildings are used by a range of demographic groups, from small children to mature students, with a variety of needs and requirements.

A good signage strategy is the starting point to make sure that all staff, students and visitors can move around the school or campus in an efficient, clear and secure way.

“Educational wayfinding signage needs to be clear, concise, accurate, durable and stylish,” said Lindsay Burnham, marketing manager for Astley, an established sign provider in the education sector.She continued: “Not only does the information need to be correct and visible, it also has to meet all health and safety regulations to maintain the wellbeing of the individuals.

”Signage can also play a part in a student’s academic achievements, as Burnham explained: “Attending a new a school or university is daunting for any student and being able to work their way round the campus, to be in the right place at the right time, is a key factor as to whether they feel settled in their new place of study and ultimately that they perform well and are successful.”

So, whilst sign providers will, of course, recommend a carefully planned signage strategy from the early stages of a new build project, it probably isn’t business critical. Or perhaps I’m underestimating the importance of all this.

Most serious league tables of the year?

League tables of choice

All rankings have their shortcomings. Some though are perhaps even more methodologically questionable than others. I was struck recently by two league tables which seemed to be even less credible than this very important ranking of universities based on the length of their name.

First up is the ranking of the most influential UK universities on Twitter. This appeared recently in Times Higher Education but has since sunk without trace. The methodology, if it may be called that, is simply to use a site called followerwonk which magically creates a ‘Social Authority’ score for institutions based on some combination of followers, and number of retweets etc. It doesn’t get much more authoritative than this.

 

influential on twitter

Meanwhile, at the slightly more salacious end of the league table spectrum we have the University Sex League 2014. Nothing dubious about the scoring method here. It’s a self-selecting survey in which there is a slim possibility that respondents might be less than entirely accurate in their recall:

unisexleagueThe bottom 10 has not been reproduced here for obvious reasons.

Anyway, there you have it, two league tables which if they achieve nothing else manage the remarkable feat of making other rankings look pretty credible and methodologically robust.

 

Real or Fake Universities: the results

 Real or fake universities? The votes are in

 

universitybanner

Definitely fake

 

Most of the following list of institutions are from the US and the UK but there are a few from other countries too. Five of these are fake but all the other ones are real. Did you manage to identify the five HE fraudsters?

IHere’s your last chance to have a go at the poll:

So the results are below.

Are you sure?

OK, then you can have a look at the top 10:

 

The Top 10

The Top 10

 

But I guess you will be wanting to know the real from the fake ones then.

Tricky.

There were five definite fakes. And, I’m slightly ashamed to admit, one which has necessitated a stewards’ enquiry.

Four of the definite fakes appear in the top 10.

They are as follows:

  • Watermouth University (You’ll find it in Bradbury’s The History Man.)
  • Rooney University (A university named after one of England’s finest footballers? I think not.)
  • Rummidge University (From the David Lodge trilogy Changing Places, Small World and Nice Work.)
  • Euphoric State University (Also a David Lodge creation appearing in the same novels.)

And then from near the bottom of the poll, spotted by hardly anyone:

  • DuPont University (which appears in Wolfe’s I Am Charlotte Simmons.)

Then we run into a bit of a problem. The improbably named University of Hip-Hop, which topped the poll of likely fakes, does actually exist. However, it is possible that it is not actually a real university either by the common sense definition or by virtue of being likely to earn a place on the HEFCE Register of Higher Education providers. It may even just be a blog and does not actually appear on the highly inclusive UK Register of Learning Providers.

Anyway, here are the staff and students of said institution so it must be real:

 

This really is the University of Hip Hop

This really is the University of Hip Hop

So, apologies for leading anyone up the garden path. But at least we all now know how difficult identifying fake providers is…

Universities: real or fake?

 Real or fake universities? You decide

I’ve written here before about Monsters U and Sim U

Monsters University FB Posters 1.jpg

…and also, there is the very convincing University of Antarctica

 

universitybannerElaborate creations all of them.

So, are you smart enough to get a job with the BIS Higher Education Governance Team? Can you tell real from fake universities? The following list contains a number of top drawer institutions. Most are from the US and the UK but there are a few from other countries too. Five of these are fake but all the other ones are real. Can you identify the five fakes?

(Don’t wast time Googling them – life’s too short and will provide the answers in due course.)

Pointless eh?

 

Breakfasts of champions?

Academics and their breakfasts

Greatly amused by this story in Inside Higher Ed about a new website which encourages academics to photograph and consider their breakfasts:

What you eat for breakfast may not merit space on your C.V, but a new website called Academic Breakfast is based on the idea that how professors start their days matters.The website invites academics to post a photograph of their breakfast, and to answer six quick questions: where they live, their institution, their job, their research in five words, their breakfast in five words, and their food philosophy in 10 words. Many of the philosophies mix the importance of doing the right thing in terms of nutrition and the environment, but also enjoying food.

Not sure this is going to catch on as a breakfast idea

Among the food philosophies shared are “eat healthily but indulge your honest cravings without any guilt” from a McGill University graduate student and “Treat the planet and all beings well; have pleasure” from a California State University at San Marcos sociologist and performance artist.While there are plenty of healthy foods visible, one can also spot breakfast items — Diet Coke, cold pizza — that might not appear on nutritionists’ recommendations for the morning. Several people included shots of their morning pills. And while most of the photographs depict the food before anyone started eating, there are also shots that were taken mid-meal.

The full glory of the Academic Breakfast Tumblr is here and it certainly proves that everyone has different approaches, academic or otherwise, to the first meal of the day. It’s a bold and innovative idea. But whatever next? No doubt someone is already working on Deans and their Doughnuts, Provosts who love Pancakes and Vegetables which look like Vice-Chancellors.

True Crime on Campus §36: one in the eye

True Crime on Campus:

Once again our always vigilant Security staff are on hand to ensure that every unlikely situation is attended to:

2240 Report of a smell of gas in Humanities Building. Security attended. Officers could detect a faint smell of gas which dissipated during the night.

1325 Report of blocked toilets in DHL. Security attended. Lanes for Drains were asked to attend but stated that they could not attend until 1 June, East Midlands Drains were called out they also could not attend until 1 June, Lilley’s called out and attended.

1625 Report of a person with a dog which was out of control on Jubilee Campus. Officers attempted to speak to the owner but they had left by the time Officers attended.

Suspicious

Careful!

16:30 Security received a complaint from a student who had been walking on the footpath at the front of the Fitness Centre, when a van reversed towards the main doors nearly running them over. The van driver did not take responsibility for his actions, telling the student that it was their fault. Pictures were taken of the van by the student. Security to follow up.

16:20 Security received a report of a male exiting campus through West Gate carrying a bicycle frame. On arrival Security identified the male as a student.

Wasp0040 Report of a buzzing noise in Hall Security attended the noise was thought to be Wasps. Mitie Pest Control to be informed in the morning.

 

1600 Report of a vehicle with a broken windscreen at Sutton Bonington Sports Centre. The owner of the vehicle claims it was broken by a football. Security Officers are to check the CCTV.

18:30Security received a report of a dead bird in the lake on Jubilee Campus. Helpdesk informed to remove the dead bird.

1610 Report of a student with a head injury in Hall. Security attended the student stated that they had banged their head on a locker door while at the Swimming Pool. The student’s head was examined and they were given advice by Officers.

2338 Patrol Security Officers spoke to the occupants of two vehicles which were parked in the car park adjacent to Law and Social Science. The occupants stated that they had parked there to watch the Helicopters. As there are no Helicopter flights during the hours of darkness the occupants were told to leave Campus.

Best seen in daylight

Best seen in daylight

23:55 Security received a report from the porter at Hall about a number of students running around the Hall having a water fight. Security stopped all students involved and took their details. Students were made to clear up the mess by Security. Details to Hall Manager. Security to follow up.

23:05 Security received a report of a student taking a book from the Hallward Library without authorisation. Security to follow up.

14:10 Security were informed by a member of the public that the bin located at the entrance to Melton Hall was on fire and smoking profusely. Security extinguished the fire with water.

1345 Report of a member of staff with peppermint in their eye on the Science Site. Security attended. The member of Staff washed their eye out and felt better.

0500 Report of a student urinating outside Hall. Security attended and the student was spoken to and will be reported to the Compliance and Investigations Manager.

 

 

Universities gripped by puppy mania

 Puppies for relaxation

It’s exam time and I’ve written before here about the advent of the puppy room as a means of addressing exam stress. All parts of the media seem to have got rather excited about this and other stress-busting approaches as this  BBC News story demonstrates:

 

Can be used for other purposes too

Can be used for other purposes too

University students have ordered hundreds of metres of bubble wrap to burst as a way of relieving exam stress.

The University of Leicester students’ union is planning “bubble wrap stations” where students can relax by popping the packaging material.

Puppies will also be brought in to soothe stressed-out students.

Michael Rubin, president elect of the students’ union, said “mental well-being is a top priority” during exams.

The students claim that the instant gratification of popping bubble wrap is a better relaxant than meditation or yoga.

Petting zoos

There will also be a more traditional form of emergency support, with free tea on offer.

“We know how stressful exams can be,” says Mr Rubin.

Nia Phillips, a media and sociology student, says many students “may feel too ashamed to speak out about exam stress”.

And she says that public events aimed at reducing stress can help students “without having to announce to anyone how they’re feeling”.

Petting zoos have become a feature of stress-busting during university exams.

 

puppies

Whilst there is perhaps an element of faddishness about this there is certainly a lot to be said for the approach and it does seem popular with students. Be prepared for the backlash though. It’s likely that for every student looking to relax with a puppy there will be another one outside demonstrating against animal cruelty.

Still, it’s something for the media to focus on before it’s time for the traditional A level fuss.

For straightforward (animal free) exam advice there is plenty about such as this University of Nottingham page.

 

 

An Ethics App?

Difficult ethical decision? There’s an app for that

I was taken by this interesting development in applying academic research to real world issues. The Chronicle of Higher Education has a story on a new mobile app intended to help with decision support on those difficult ethical issues:

The disclaimer on Santa Clara University’s new mobile app strikes an ominous tone:

“In no event will we be liable for any loss or damage arising out of, or in connection with, the use of this website/app.”

Then again the Ethical Decision Making app, developed by the university’s Markkula Center for Applied Ethics, aims for more-consequential uses than, say, Fruit Ninja or Angry Birds. The Santa Clara ethicists hope that people who make decisions that will change lives—business leaders, hospital administrators, and school officials, for instance—will use the app as a guide.

Alternative ethical decision making aids are available

Alternative ethical decision making aids are available

The Ethical Decision Making app is an attempt to bring applied ethics into 21st century. It is not so much a Magic 8-Ball as a pocket Socrates, which is to say the app asks more questions than it answers. The idea is that someone facing a decision can use it to evaluate each possible option.

Once the user gets past the disclaimer, the app asks him or her to list all the stakeholders in the decision. The app then asks the user to consider the implications of the option at hand according to five categories of “good”: utility (“Does this action produce the most good and do the least harm for all who are affected?”), rights (“Does my action best respect the rights of all who have a stake?”), justice (“Does this action treat people equally or proportionally?”), virtue (“Does this option lead me to act as the sort of person I want to be?”), and the common good (“Does this action best serve the community as a whole, not just some members?”).

For each of the five categories, the user rates where the option would fall on a scale of “more good” to “more harm,” and so on. The app also asks the user to assign a weight to each of the five categories that reflects how important it is.

Then the app spits out a number. The number supposedly represents how ethical the option would be on a scale of 1 to 100, according to the values supplied by the user.

Convinced of the value of this? I’m not sure. If you need an app to help you with your ethical positioning you are possibly not ideally placed to reach any kind of decision on an issue.

I was almost tempted to download the app and test it out on some ethical dilemmas. Then I thought I could pretend I had done so (which would be a lot quicker) and make up some absurd results. But then I tossed a coin and it told me to ditch the whole project. Ethics eh?

Skills not swimming

Alternatives to physical education tests


A previous post reported on the reduction in the number of swimming tests
or other physical education assessments which formed part of graduation requirements at US universities.

Now Inside Higher Ed has a report on another university, Notre Dame, “a sports juggernaut”, which is making the shift too:

The university announced last week that freshmen will soon have to take two graded, one-credit courses on topics like wellness, academic strategies and spirituality instead of having to complete a year of physical education courses – for which there are a range of options – and pass a swim test.

An end to all this?

An end to all this?

The new first-year program, in place by fall 2015, will try to fill gaps in “student socialization,” “cultural competency” and independent learning with 250-student lecture courses and smaller breakout sessions in residence halls, according a report from the committee that recommended the change this month.

As a result of the shift, the department of physical education and wellness instruction – which includes about 13 non-tenure-track faculty – will close. The provost’s office will “work closely with those impacted to explore other opportunities for on-campus employment and to develop appropriate transitional strategies,” according to the report.

The report also refers to a recent study on the decline in required physical education at US universities from almost all having it as a graduation requirement down to just 39%. To those of us in the UK, where to the best of my knowledge no university has such a requirement, this still seems like remarkably large proportion. I have to say though I do think the alternative being introduced by Notre Dame sounds very interesting indeed.

True Crime on Campus §35: Funny hats

True Crime on Campus: More funny business

Once again our ever-dependable Security staff are faced with more challenges trying to keep campus safe for all:

2305 Report that Students had blocked sinks in  Hall JCR causing a flood. Security attended Lanes for Drains and Quality 1st was called out. Two large concrete benches had also been put on top of a set of railings which Officers removed.

2250 Report that a Bus was stuck on Beeston Lane Security attended. The driver stated that he had attempted to turn around when he got the bus wedged between the curbs. Officers worked with Staff from the Bus Company and Estates Grounds Staff with Tractors to free the bus. The bus was not a University Hopper bus.

cut finger

2240 Report of a Student with a cut finger in Hall. Security attended and the Student was taken to Hospital by Security. The Student had cut his finger while washing up.

1405 Report of two dogs tied up outside Hallward Library. Security attended and Officers were able to locate the owner who took the animals home.

1740 Report of an altercation between two Students in Built Environment. Security attended and spoke to the Students concerned. There was a dispute over a group project where one Student had accused another of not working hard enough.

18:25 Security received a report of six young children causing a nuisance outside the Business School South Jubilee campus. Security asked the children to leave. Before leaving the campus via the Triumph Road Entrance, three of the six children jumped on the Triumph Road exit barrier knocking it to the ground. Security placed the barrier in Newark Hall for safe keeping. Security to follow up.

0335 Patrol Security Officers discovered a Student asleep on a grassed area adjacent to The Exchange Building Jubilee Campus. Officers woke the Student up and took him back to his Hall of Residence. The Hall Warden is to be informed.

1145 Report that a person had defecated on the carpet of a communal area in Hall. Security attended. The person responsible who is a friend of Student living in the Hall has since come forward and is being dealt with by the Hall Management team.

1518 Report of three males throwing stones at Wildlife on Jubilee Campus Security attended the males were spoken to by Officers and told to leave Campus.

Suspicious

Van men without hats

18:27 Security received a report of two males in a white transit van wearing funny hats and frightening female Med-Link students at Hall. On arrival there was no sign of the males. A further sighting of the van was seen at 19:08hrs outside the Coates Atrium. Security spoke to the occupants who are connected to Med-Link. They admitted that they did mean to scare people and they both apologised and took their hats off. Details to the Head of Security.

1557 Report of a person choking in Life Science Café Security Officers attended. On arrival Officers assisted a Student who was choking on a Paperclip that had fallen into their drink unnoticed. The Student had then drunk the clip which lodged in their throat. Security Officers took the Student to the QMC for treatment.

1630 Patrol Security Officers spoke to a Student who was setting off Air Powered Rockets adjacent to Chemistry Building. The Student stated that he had been given approval however due to where the rockets were landing the Student was told to stop. Security are to follow up.

OLYMPUS DIGITAL CAMERA

2025 Report of a group of 50 Students stealing Microwaves, Ironing Boards and Toasters from Derby Hall. Security attended. The group was located on the Downs and a number of the group were stopped and their details taken. A number of this group were either dressed in their underwear or naked. The Compliance and Investigations Manager is to be informed.

1230 Report that a person had poured hot coffee over themselves in Coates Building Security attended and took the person to Cripps Health Centre.

mouse

1210 Report that a Resident had a mouse in the flat. They stated that they had caught the mouse and put it outside but it kept coming back in. Security attended. Estates Help Desk to be informed.

0315 Report of a group of Students causing a nuisance in the Hallward Library. On arrival Officers spoke to a number of Students who were making a lot of noise and were drinking from bottles of wine and spirits. The group had also let a non Student into the Library as well. Library Staff to be informed.

 

A stimulating new degree course

A Degree in Coffee?

Inside Higher Ed has an entertaining piece on the advent of a new degree in the critical area of coffee:

 

A_small_cup_of_coffee

Many students and faculty members consider coffee to be essential to their daily existence. The University of California at Davis could be moving toward offering a major in coffee, The Sacramento Bee reported. The university, already known for its research and teaching on wine, has created the Coffee Center. Faculty members will conduct research on such topics as as the genetics of coffee and sensory perception of coffee drinkers. A long-term goal is establishing a major in coffee.

 

About time too.

Earlier posts have covered similar educational innovations, including the following degrees:

  • Viticulture & Enology: Grape Growing and Winemaking
  • Packaging
  • Puppeteering
  • Comic Art
  • Bowling Industry Management and Technology
  • Bagpipes

A previous post on the provision of bonkers degrees and earlier items covered similar ground including a zombie course at the University of Baltimore and a course covering Lady Gaga together with a study of Beyonce. Also we previously looked here at the launch of an MA in Beatles Studies and the offer of a degree in Northern Studies as well as offering a podcast on “bonkers or niche” degrees and an MA in horror and transgression at Derby.

But this coffee development seems particularly well-timed.

Who are the real VIPs on campus?

Who would you say is the most important person on campus?

We all like to think we are indispensable. Unfortunately this is rarely the case. I sometimes worry the place will grind to a halt when I go on holiday. However, it does seem that things often progress just fine when I’m away (for a brief period, anyway). So perhaps I’m not completely indispensable. Which then invites the question are there key individuals within universities without whom things would just fall apart?

image vip

Obviously there are groups of people who are fundamental to the operation of the institution, starting with academics who teach and research and including grounds staff, catering teams and those who sort out the timetable and run school offices. But who are the absolutely critical individuals?

So who is the most important person in your university? The Vice-Chancellor? Chief Financial Officer? Registrar? Chief Information Officer? Or perhaps others?

You might think that one of the following is more important:

Dean of the Medical school? Head of Grounds? Press Officer? Head of Health and Safety? IT Network Manager? Head of Admissions? Students’ Union President? Head of Security?

Who would you rate as your campus VIP?

#campusvips

Trademarking the obvious in Higher Education

You might be sued for using some pretty common HE phrases

Slate has an amusing piece on universities and colleges which have trademarked seemingly everyday Higher Education phrases such as “student life” and “fast-track MBA”.

According to the piece various institutions have been granted federal trademark registrations on the phrases, presumably to stop other people from using them in any context remotely related to education. At least in the USA. The key terms to avoid:

  • first-year experience has been trademarked by the University of South Carolina

  • fast-track MBA has been trademarked by Eastern University

  • be the difference has been trademarked by Marquette University

  • cure violence has been trademarked by the University of Illinois

  • student life has been trademarked by Washington University in St. Louis

  • students with diabetes has been trademarked by the University of South Florida

  • one course at a time has been trademarked by Cornell College

  • touched by a nurse has been trademarked by the University of Colorado

  • we’re conquering cancer has been trademarked by the University of Texas

  • working toward a world without cancer has been trademarked by the University of Kansas Hospital

  • imagination beyond measure has been trademarked by the University of Virginia

  • tomorrow starts here has been trademarked by East Carolina University

Don't even think of copying this strapline

Don’t even think of copying this strapline

And it does seem that some are not afraid to go after those who use their trademarked property:

The University of Alabama has made legal threats against a cake shop; East Carolina University sued Cisco; West Virginia University sued a company selling blue-and-gold shirts (they said “Let’s Go Drink Some Beers!”—which WVU claimed was too close to their trademarked “Let’s Go Mountaineers!”).

Bizarre. Some of these are such everyday phrases it is difficult to imagine not using them on a regular basis. Although it is a struggle to imagine a context in which “touched by a nurse” might be deployed to positive effect. It couldn’t happen in the UK, could it? (It probably has.)