Defining ‘education hubs’

A helpful approach to definition in this rather vague area.

iskandar educity

An earlier post noted that there were rather a lot of ‘education hubs’ around the world. This Inside Higher Ed report on the recent Going Global event highlights comments from Jane Knight of the University of Toronto who has sought to define education hubs a little more precisely. Knight studied six hubs closely to assess their characteristics and proposed a simple schema for classifying hubs:

While all may aim to attract foreign students and foreign branch campuses, they strive to be three main things, she said:

Student hubs, which seek to attract local and foreign students.

Talent hubs, which seek to develop the skilled people who will stay in the country.

Knowledge hubs, which seek to build research infrastructure.

Knight classifies her six hubs as follows:

hubs

Knight said that the goals for the hub influence who the players are — and that educators may not be the key players when a country is focused, for example, on becoming a knowledge hub. Rather, businesses or government officials who deal with immigration policy may become key players. She also said that thinking about goals also shifts away from simply counting the number of branch campuses — a figure that may be less important in some hubs.

While education hubs will continue to evolve, they represent an important “third stage” in transnational education, she said. The first was student mobility, with students leaving their homes for a postsecondary education. The second was institutional mobility, when colleges set up dual degrees or branch campuses in other countries. Hubs involve the first two stages, but take them to a new level, she said.

It’s a helpful approach, especially when you consider how many places do claim to be an education hub.

University league tables: buying success?

Australian universities are paying big salaries for rankers
 

Inside Higher Ed has a report on at least a couple of Australian institutions appointing league table specialists:
 

Some Australian universities are paying about $100,000 a year each to employ full-time managers dedicated to working with ranking agencies and developing strategies aimed at climbing league tables.

The University of New South Wales recently advertised for a manager of strategic reputation, while La Trobe University was seeking a manager of institutional rankings. For $100,000, responsibilities included maintaining relationships with ranking agencies to “maximize” or “optimize” their positions in rankings.

Observers say such positions highlight the growing importance of rankings in influencing research and teaching plans. But there are concerns that the professionalized management of rankings risks warping university strategies and may prove more a marketing effort than an effort to boost the substance of an institution’s performance.

 

 
league tables pic
 

The deputy vice chancellor at New South Wales, Les Field, said the position wasn’t new and was part of a team that ensured the information sent to annual data collections and the ranking agencies was accurate.
“It’s essential to have a team dedicated to getting our numbers right as well as providing the analysis on which we can direct the research effort into the future,” Field said. (Several American universities have been ensnared in controversies over their flawed — and in some cases seemingly gamed — reporting of data to rankings organizations. So far Australian universities have not been similarly besmirched.)

Whilst the work to be undertaken by these people in terms of data collection and analysis will undoubtedly be beneficial it is hard to get away from the idea that these appointments sound like an attempt to achieve a quick fix in terms of institutional league table performance. Will it pay off? Given the time lags involved with the data used it will be quite a few years before we find out.

A movie about Admissions in HE? Yes please!

But when will it be released in the UK?

There really just aren’t enough HE related movies about. And even fewer which cover professional services rather than academic or student matters (which are, let’s face it, much more likely to be entertaining). So in the university movie desert which we have been through since ‘Starter for Ten’ imagine the excitement on learning about this new film. About admissions! Starring Tina Fey! What’s not to like?

Admissions is just like this. All the time

Inside Higher Ed delivers the background:

It would be easy for people who really know admissions to focus on elements of “Admission,” the film that opened Friday, that aren’t quite right. In the movie — starring Tina Fey and Paul Rudd — Princeton University’s admissions office seems woefully behind the times when it comes to technology, with applicant records kept in folders (orange of course). Admission or rejection is accompanied by a dramatic checking of a box (or in one case where an admissions officer is angry at an applicant’s false claim, stamping the rejection twice on the folder). Princeton’s admissions dean (played by Wallace Shawn) is traumatized by a drop from No. 1 to No. 2 in the U.S. News & World Report rankings (when the only rankings indignity real-life Princeton suffers is being tied for the top spot with Harvard University).

Admissions experts have been buzzing about the movie for months, wondering how their profession would be portrayed by Hollywood — and whether the film would add to the hysteria of many high schoolers and their families about the admissions process.

They also get a couple of Admissions experts to assess the truths and fictions of the film and the overall view is surprisingly positive. It’s just unfortunate that there isn’t a UK release date yet. Don’t understand why -there must be literally dozens of people as keen as me to see it.

An interesting approach to teaching physics

But is it effective?

Inside Higher Ed reports on a Columbia University professor who adopted a rather unconventional approach for a physics class:

A Columbia University professor who incorporated (himself) stripping, ninjas and images of 9/11 in a lecture on quantum mechanics has attracted widespread attention. While he’s not talking and Columbia officials aren’t saying much, they have now confirmed that he remains in his job, and some colleagues and his wife are offering a public defense — and urging people to be open-minded.

Emlyn Hughes, a professor of physics at Columbia, this month welcomed students to the first session of Frontiers of Science, a core requirement for undergraduates at Columbia College, by slowly undressing as the rap song “Drop It Like It’s Hot” by Lil Wayne played in the background.

 

The video of part of the event isn’t hugely enlightening

 

It’s all very interesting and undoubtedly the Professor made an impact. But did the students learn anything? And will he be able to sustain such a level of interest for the remainder of the course? It’s probably for the best that not everyone adopts such an approach.

For a more refined alternative there is always this Sixty Symbols video.

African Universities and the Global Rankings

Should African universities be concerned with the global league tables?

Inside Higher Ed has a really good piece on African universities and the impact of the international rankings. Essentially the challenge for Africa is that the global league tables use metrics which simply don’t favour the continent’s institutions:

Any observer of higher education in Africa would immediately realize that African universities, with the exception of a handful, stand no chance of appearing under the THE Rankings; or for that matter under other global university rankings such that the Shanghai Jiao Tong Ranking or the QS World University Rankings, which equally use criteria with a heavy bias on research, publications in international refereed journals and citations. African universities have to cope with huge student enrolment with limited financial and physical resources. They are short of academic staff, a large proportion of whom do not have a PhD. Not surprisingly, their research output and performance in postgraduate education are poor. It is clear that in the rankings race, they are playing on a non-level field.

But the more pertinent question is: should African universities attempt to be globally ranked? I believe not. It would be not only a waste of resources but also inappropriate. The priority for African universities at the moment should be to provide the skilled manpower required for their country’s development; to undertake research to solve the myriad problems facing Africa and to communicate their findings to the stakeholders in the most appropriate form, not necessarily through publications in international journals; and to engage with their community to meet the Millennium Development Goals and the Education For All targets. These do not fit the criteria for global rankings. They do, however, need assistance to improve the quality of their teaching provision, their research output and their service to the community. Their aim, and that of their government, should be that they be quality assured, not globally ranked.

Notwithstanding the recent success in the THE rankings of the University of Cape Town’s Medical Faculty (as reported in Business Day Live), this advice seems to me to be eminently sensible. Rather than chasing the rankings, where they will always be at a disadvantage, African universities should focus on delivering their regional and national missions in teaching, research and knowledge transfer. Improvements will happen over time and, hopefully, with support from universities in other parts of the world which will ultimately mean that institutions in Africa will be able to compete on the global stage. But chasing the rankings is not the way to go.

Culture Clubs

US builds up cultural presence in China

Perhaps slightly surprising news from Inside Higher Ed on the establishment by the US State Department of “American Cultural Centres” in partnership with Chinese universities.

“Their primary purpose is to expose Chinese audiences to the depth and breadth of U.S. culture,” said Erik W. Black, an assistant cultural affairs officer at the American embassy in Beijing, which administers the grants. Colleges that have received them have used the funding to create resource centers or reading rooms, host visiting faculty lectures on American cultural topics, and sponsor arts programming.


This looks like a direct response to the significant spread in universities around the world of Confucius Institutes, supported and funded by the Chinese government. There are now well over 300 of these and, as can be seen from the Hanban website, they have a wide reach:

Over recent years, the Confucius Institutes’ development has been sharp and they have provided scope for people all over the world to learn about Chinese language and culture. In addition they have become a platform for cultural exchanges between China and the world as well as a bridge reinforcing friendship and cooperation between China and the rest of the world and are much welcomed across the globe. Through the joint efforts of China and the Confucius Institute host countries in addition to the enthusiasm and active support of people all over the world, by the end of 2010, there have been 322 Confucius Institutes and 369 Confucius Classrooms established in 96 countries. In addition, some 250 institutions from over 50 countries have expressed requirements for establishing Confucius Institutes/Classrooms, amongst them some of the world’s top universities.

Confucius Institutes/Classrooms adopt flexible teaching patterns and adapt to suit local conditions when teaching Chinese language and promoting culture in foreign primary schools, secondary schools, communities and enterprises. In 2009, Confucius Institutes/Classrooms around the world offered 9,000 Chinese courses of a multitude of styles, with a total enrollment of 260,000, a 130,000 strong enrollment increase from the previous year. More than 7,500 cultural exchange activities took place, involving the participation of over 3 million reaching double the participation figures of the corresponding period of the previous year.

Recognising the imbalance in public engagement levels in China’s favour the US has been looking for ways to make a greater impact in the East. One major operation was formally launched back in 2010 with the “100,000 Strong Initiative” which aims to encourage many more Americans to study in and learn about China:

The 100,000 Strong Initiative is transitioning into an independent, non-profit organization external to the State Department. Updates on the Initiative’s programs will be provided by the new non-profit organization soon. Citing the strategic importance of the U.S.-China relationship, in November 2009, President Barack Obama announced the “100,000 Strong” initiative, a national effort designed to increase dramatically the number and diversify the composition of American students studying in China. Secretary of State Hillary Clinton officially launched the initiative in May 2010 in Beijing. The Chinese government strongly supports the initiative and has already committed 10,000 “Bridge Scholarships” for American students to study in China.

This initiative seeks to prepare the next generation of American experts on China who will be charged with managing the growing political, economic and cultural ties between the United States and China. The initiative also seeks to develop specific opportunities and funding sources for underrepresented students to study in China.

The American Cultural Centres look like the next stage in this development:

The State Department’s request for proposals implicitly poses the Confucius Institutes as a model for the kind of university-to-university collaborations it is hoping to promote: “The PRC’s creation in the United States of multiple university-based ‘Confucius Institutes’ has increased the level and quality of the study of Chinese language and culture in the U.S,” the document states. “Though China as a national policy requires the study of the English language broadly among its students, there is no equivalent mechanism for increasing understanding and appreciation for the strength and diversity of American culture and society. While hundreds of affiliation agreements between U.S. and Chinese universities have promoted academic cooperation, the sharing of technical expertise, and U.S. study of China, they have done little to help address the overall level of misunderstanding of U.S. society and culture.”

The funding available is limited and is essentially pump-priming to support new and existing partnerships between US and Chinese universities. According to Inside Higher Ed there around 20 of these so far and they come in different forms:

Ohio State University used its $100,000 to create a resource center at Wuhan University, with which it has had a 30-year relationship. The center, housed in Wuhan’s foreign languages building, includes a lounge, kitchen, and resource library, complete with a large selection of American cookbooks. “We see it as a place where not only Wuhan faculty, but people from Hubei province and the city of Wuhan, can come and interact with people from Ohio State on a regular basis,” said William Brustein, Ohio State’s vice provost for global strategies and international affairs.

It’s a fascinating development and one which may help to redress the balance in time. Assuming that is that they are doing a little more than just sharing recipes.

No more swimming to graduation

You can now graduate without being able to swim

Inside Higher Ed carries the shock news that the University of Chicago has decided to drop its swimming, fitness tests and PE requirements for graduation:

The University of Chicago this month became the latest institution to drop a swimming proficiency test required for graduation. But Chicago made another change, as well: it will eliminate its physical education requirements and, in doing so, cut the fitness test students could take to place out of the fitness classes.

In a statement sent to all undergraduates, College Dean John W. Boyer and Karen Warren Coleman, vice president for campus life and student services, said students will instead “be invited to participate in an expanded array” of voluntary physical education, athletics and recreation programs.

“Whatever the reason for the initial decision [by the dean of students] in 1953, our students’ needs have changed over the years,” Warren Coleman said in prepared comments sent to reporters via e-mail. “Our community members can pursue their varied athletic interests without the need for a curricular requirement.” She added that “more than half” of the university’s peer institutions do not have physical education requirements for graduation. The number of PE courses in the catalog, which now will be taken voluntarily and not-for-credit, has “decreased,” a spokesman said.

I must admit to being rather astounded that such a requirement existed in the first place. Even more so that it has remained in place for nearly 60 years. But it does seem that others have similar requirements. Whilst in the UK we would all be keen to promote sporting activities to students and healthy living more broadly I simply can’t imagine it being included as any kind of formal requirement for graduation. Bizarre.

Personalised campus visits

A US University has really gone for personalisation in a big way

 

Lynn University has gone to really quite extraordinary lengths to offer a personalised experience for prospective students visiting its campus. Inside Higher Ed reports on the university’s attempt to attract more students:

Lynn University is so invested in prospective students enjoying their time on campus that even before a student enrolls the university has a parking spot with their name on it.

Every prospective student who comes to visit the campus gets his or her own spot. A series of well-marked signs directs them from the parking lot to the admissions building. A screen in the admissions office welcomes students to the campus by name.

But that’s just the beginning. Around campus, it’s like the student has been there for years. Everyone knows that prospective student’s name, what he or she might be interested in studying, and where he or she is from. Current students take prospective students around to see whatever they want on campus and talk about majors and extracurricular activities, and faculty members in their potential majors dine with them to talk about courses.

It’s a bit different from the large open day experience at many UK institutions where thousands visit at any one time and personalisation can be a challenge. Nevertheless, in the competitive market place in which we are all now operating many universities continue to work hard to offer high quality open day visits. Parking is always a challenge though even at the best of times and I’m not sure dining with academic staff is going to be on offer for large numbers of students. But might this be the future for some?

How can we help? Supporting new academic hires

Berkeley offers an extensive service for new academics

Support for newly recruited academic staff tends to be fairly limited in UK universities. And even less is offered to other groups of staff. Although you might get an invitation to some kind of induction event and a half-decent lunch if you are lucky. Inside Higher Edreports on the appointment of a concierge at Berkeley to help new faculty acclimatise to their new environment:

The concierge job is Berkeley’s way of offering a seamless service for new faculty hires, something that was previously taken care of by various departments as they went about recruiting faculty. Bagnatori, who reports to the university’s office of faculty equity and welfare, is now the one-stop shop for new faculty members, and usually their requests have little to do with academic life.

Angelica Stacy, associate vice provost for faculty at Berkeley, said the concierge position was created to ensure a good transition for new faculty members. “Our goal was to have a place to talk confidentially, be it a renting situation, elder care or what schools your children should go to,” Stacy said. “We make an investment when we hire new faculty; we want them to stay long-term.”

Stacy added that people tend to remember how they were welcomed and the kind of help they were provided when they began a new job. New hires “will be more successful if everything else is working well,” she said.

It’s a nice idea but is this really the kind of thing universities should be spending money on? After all, if staff are accustomed to the idea their new employer will find them child care or someone to look after their pets, won’t this encourage unrealistic expectations about ongoing support? Won’t this foster prima donna behaviour?

Having said that there is something to be said for this kind of co-ordination of staff support and it is arguably particularly valuable for international staff who do need more help with the practical side of living and working in a new country.

Marketing inflation

Increasing marketing spend in universities – real or hype?

Inside Higher Ed features a report on a recent conference on marketing in higher education which featured some bold predictions about the money UK universities will be spending in the brave new market place.

Discussion focused on whether we would see levels of spending of up to 20% of revenue on marketing as has happened in some US universities. The predictions all seemed to suggest that we would see major growth in UK universities’ marketing spend as institutions compete more to attract students.

The article notes what has happened in some US institutions and contains some rather extravagant propositions about what will happen in the UK:

A report released in July by the U.S. Senate Committee on Health, Education, Labor and Pensions chaired by Senator Tom Harkin of Iowa, found that for-profits in the country spent an average of 22.7 percent of their revenue on marketing and recruitment, 5 percentage points more than their investment in teaching.

Tim McIntyre-Bhatty, deputy vice-chancellor of Bournemouth University, said that UK universities would rapidly move toward an equivalent figure. “The question is how quickly and the answer is 12 months,” he said.

Robb said that tuition fees had escalated and the same thing would happen to marketing budgets. “There’s no doubt that universities will spend more on marketing in the next 5 to 10 years than they have done to date,” he added.

It is reasonable to speculate that universities will spend more on marketing than they have in the past. However, the idea of spending even as much as 4-5% on marketing as one director of marketing quoted in the piece suggests strikes me as hugely excessive. And as for allocating in excess of 20%, this is just absurd. In reality I would guess that the real level of spend will be in the range of 1-2%. So a load of rather excessive hype I think.

Helicopter parent? There’s an app for that

Helpful support for students or an expensive way to interfere?

Inside Higher Ed reports on a new app which updates parents on their student’s progress. But is it a helpful addition to student support or just a license for interfering parents? It’s not cheap either:

When families sign up for the program and pay the monthly $29.95 subscription fee, the student gets access to a series of Mentoring Interactive Programs, or MIPs, which can be accessed online or from a mobile phone. Each MIP consists of a short video on a topic such as “Coping With Homesickness” or “How to Ask for Help in College.” At the end of each MIP, students are asked a series of multiple-choice questions about their health, social adjustment, academic behavior and academic goals.

After the student completes the week’s 10 multiple-choice questions, the data are analyzed by the csMentor technology and a report is generated for the student and the parents. The report doesn’t list the students’ answers, but instead provides a summary of how the student is doing in the four key areas, each of which is coded green, yellow or red.

“We see the service as a way of enhancing communication between parent and students,” said Steve Wattenmaker, CEO of csMentor. “We think it will enrich the conversations. It can go beyond the typical, ‘How’s everything this week?’ ”

Interesting. It seems to entail a much greater degree of involvement than would perhaps normally be the case. Surely this can’t be a good thing?

Wattenmaker and the rest of the csMentor team, which is made up of educational psychologists, counselors and university administrators, hope the program will help students and parents spot potential problems earlier, so they can deal with them before they escalate.

But Marjorie Savage, parent program director at the University of Minnesota and author of the book You’re on Your Own (But I’m Here If You Need Me), wonders if parents should be involved so early in the problem-solving process.

“It feels to me like it’s going further than what a typical college student should need,” Savage said.

I think Savage perhaps understates the point here. It really isn’t good for the student to have parental involvement in this way. Particularly when universities have their own teams of student services professionals whose job is to offer this kind of support. Moreover, most students are adults and independent and should be treated as such. Really this just looks like a very expensive

Making money from MOOCs

There aren’t any MOOC business models which stack up. Yet

An earlier Imperfect University post on MOOCs questioned their ultimate impact on traditional university provision. Inside Higher Ed carries an interesting piece on possible business models for MOOC providers which notes that with over 1.5 million people having registered for MOOCs through Coursera, Udacity and edX, the level of demand is significant:

But while demand appears to be high, none of these three organizations — two of which are for-profit companies that will be expected to generate money for investors and the other of which is a nonprofit that will be expected to stand on its own feet eventually — currently has a business plan.

They can afford it, for now. The Massachusetts Institute of Technology and Harvard University together have committed $60 million to edX, Coursera has raised $16 million in venture funding, and Udacity is sitting on an undisclosed infusion from Charles River Ventures. They have cash to burn, and each has focused on establishing partnerships with reputable institutions and professors and harnessing available technologies in its platform.

The MOOC providers are nonetheless in strange territory. They have staked their future on a vision that makes higher education more free than ever before. And yet their task, eventually, will be to figure out how to make money. By declining to charge for content, instruction and assessment, these providers will have to find new ways to cover their overheads and pay back investors.

A huge issue for MOOCs is the absence of accredited certification. One solution might therefore be to forget credentialling altogether and make the link directly between student and employers, charging the the former for promoting them and the latter for access. Alternatively, or additionally, they could offer additional premium paid for content and services which bring them closer to current fee charging online higher education such as tutoring, online assessment support, library resources etc. And if the worst comes to the worst the MOOC providers could always sell advertising space.

It’s still early days though and it will be fascinating to see which way MOOC business plans develop.

Sporting wins lead to poorer grades

Does winning at football make male students less intelligent?

Not as clever as we look

Inside Higher Ed has a report on a piece of research which suggests that as football teams win, male students’ grades lose. This is American college football we’re talking about here which has a rather different set up to university sport in the UK:

Supporters cite the revenue many programs generate, the binding effect the teams can have for alumni, students and others, and the increased attention the teams can bring to their institutions (which, scandals aside, is often publicity that money can’t buy). The list of “cons” to counter those “pros” includes compromises in admissions (to enroll the best players) and academic rigor (to keep them eligible to play), misalignment of resources (like putting players up at hotels before home games when library hours are being cut), and the same publicity when scandal (inevitably?) erupts.

A new study released Monday by the National Bureau for Economic Research suggests adding one item to the latter list: Winning football teams make male students stupider.

Okay, that’s not quite accurate. Male students don’t actually get stupider if their football teams win more; their grades just drop.

It’s a fascinating piece – it looks like winning ways means more celebration, drinking and partying and hence less quality studying time. But there is a marked difference between male and female players with the latter seeming to be far more restrained than their male counterparts. Although UK university sports teams undoubtedly do like to celebrate, the fact that there is nothing like the huge levels of spend on US college sports, especially football, and that the stakes are really not as high, makes this a less likely scenario. I hope.

University requires a ‘personal lifestyle statement’ for all staff

Shorter University creates a stir

In the largely secular UK HE sector, we tend to escape this kind of controversy. Inside Higher Ed though has a report on what from a UK perspective looks like an extreme constraint on staff and students at Shorter University in the USA:

When Shorter University introduced four new faith statements in October, it took just five words — “premarital sex, adultery and homosexuality” — to start a controversy.

Those words are part of the university’s new “personal lifestyle statement,” which all employees must sign starting next year. The statement requires that faculty and staff be active members of a local church. It forbids drug use, drinking in public (including at “restaurants, concert venues, stadiums and sports facilities”), and any sex outside of heterosexual marriage. Since the Board of Trustees voted to approve the statement, a small but continuous uproar has broken out around the campus of 1,700 students in Rome, Ga., including protests, public criticism and threats from alumni to withdraw donations.

Faith statements or lifestyle requirements are not unusual at Christian colleges. But at Shorter, the statement is the clearest indicator of the impact of a court battle the university lost six years ago, when the college and the Georgia Baptist Convention went to the Georgia Supreme Court to determine who would control the college’s board of trustees and, ultimately, its direction. At the time, Baptist colleges around the country were breaking away from their state conventions. In some cases, disputes were about doctrine, such as policies on gay students and faculty. In other cases, including Shorter, they were about institutional control.

The statement itself can be downloaded from the University’s web pages and includes the following declaration:

I agree to adhere to and support the following principles (on or off the campus):
1. I will be loyal to the mission of Shorter University as a Christ-centered institution affiliated with the Georgia Baptist Convention.
2. I will not engage in the use, sale, possession, or production of illegal drugs.
3. I reject as acceptable all sexual activity not in agreement with the Bible, including, but not limited to, premarital sex, adultery, and homosexuality.
4. I will not use alcoholic beverages in the presence of students, and I will abstain from serving, from using, and from advocating the use of alcoholic beverages in public (e.g. in locations that are open to use by the general public, including as some examples restaurants, concert venues, stadiums, and sports facilities) and in settings in which students are present or are likely to be present. I will not attend any University sponsored event in which I have consumed alcohol within the last six hours. Neither will I promote or encourage the use of alcohol.

Really rather far-reaching.

Responding to the controversy, the University has published a statement to clarify matters:

As a Christian university, we view higher education as a ministry. Our faculty and staff are in positions of responsibility in relation to our students. Having an effective witness means that there are certain expectations that are made related to the personal behavior of our faculty and staff. Shorter expects faculty and staff to live a sexually moral life. That means fidelity in a biblical marriage between a man and a woman and abstinence outside of a biblical union.

Whilst this in many ways feels utterly wrong in the context of UK higher education and, even in faith based institutions in this country would seem extreme, it is perhaps not that far removed from where we are going in schools – a recent story in the Telegraph suggests that free schools and academies must promote marriage:

The schools will be made to sign up to strict new rules introduced by Michael Gove, the Education Secretary, setting out what pupils must learn about sex and relationships.

Headteachers will be told that children must be “protected from inappropriate teaching materials and learn the nature of marriage and its importance for family life and for bringing up children”.

But the decision to spell out an explicit endorsement of marriage in the curriculum for tens of thousands of children is highly politically significant, and likely to be welcomed by Conservative traditionalists who have been concerned at a perceived failure by David Cameron’s Government to deliver on pledges to support married life.

So maybe we are closer to Shorter than we think. Although thankfully not in higher education.