Faddish behaviour…

Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail by Robert Birnbaum

fads

This is just an outstanding book. Although the focus is on the USA, the messages are eminently translatable to the UK context. Birnbaum carefully analyses and deconstructs the big management fads to have hit US universities including:

    Management by objectives
    Zero-based budgeting
    Strategic planning
    Benchmarking
    TQM
    Business process re-engineering.

The reasons behind the popularity of each and the vulnerability of institutions and managers to their charms are also explored at length.

Despite the fact that he demonstrates their failures in the USA on all terms, Birnbaum concludes, surprisingly perhaps, that their introduction in a controlled and measured way can have positive benefits in forcing managers to think differently about the way in which they tackle big challenges. The conclusion of the book includes a strong exhortation to a humane and pragmatic approach to management in universities. Such an approach he argues, whilst not easily seduced by fads such as these, is capable of positive adaptation to changing environments.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s