THE Leadership and Management Awards 2011: Outstanding Communications and Marketing Team
On a really entertaining evening this was a terrific win for the University of Nottingham. And this is what the judges said:
“Highly innovative, collaborative and novel in its approach to marketing.”
These were some of the judging panel’s comments about the University of Nottingham, where effective marketing has “changed public perceptions about the institution globally and supported a cultural sea change internally”.
Nottingham set out ambitious yet achievable targets to enhance the univer- sity’s brand, while at the same time saving at least £200,000 by resourceful tendering and bringing web marketing work in- house. The team oversaw a university-wide rebrand, as well as updating Nottingham’s visual identity and logo. Its efforts are credited with contributing to a 14 per cent increase in the number of undergraduate applications and a 29 per cent rise in the number of postgraduate applications.
Nottingham calculated its media coverage for the year at an advertising value of £24 million. It also raised its overseas profile by participating in the 2010 Shanghai Expo world fair.
Cary Cooper, chair of the Academy of Social Sciences, distinguished professor of organisational psychology and health at Lancaster University and one of the judges, said: “The marketing and communications team at Nottingham has demonstrated [itself] this past year to be highly innovative, collaborative and novel in its approach.” He praised the team for using the full range of social media to reach out to students, as well as for a public relations campaign highlighting the university’s research.
This really is great and highlights the excellent work being done by colleagues in Communications and Marketing. Outstanding indeed!