A new approach to careers advice
The Chronicle has a short piece on a new approach to delivering careers advice. Essentially it is a contemporary take on the traditional inkblot test which has been updated to a set of images in an app:
Researchers at the company, Woofound Inc., have built an application for students that uses their reactions to a series of images to predict their personalities and to suggest careers tailored to their preferences. The creators also plan to have the application suggest what degrees they should pursue and what extracurricular activities they should join.
The project is part of a wave of technology applications that colleges are testing to help track students into fields that fit their interests.
While using the Woofound Career Module, students sift through 84 slides of images with words associated, such as a picture of a tent along with the word “camping,” or a picture of a man painting along with the phrase “creative expression.” Students click either “Me” or “Not Me” in response to each image.
There is, rightly, some scepticism about the approach. Whilst it is, of course, possible to distinguish broad preferences in this way surely this is one area in which students need a bit more than just an app in order to develop their career intentions? And there aren’t huge numbers of jobs for visionaries these days.