Flipping administration. Clever.
An entertaining piece on another splendid idea by Benjamin Ginsberg. A previous post noted his recent book The Fall of the Faculty had a distinctive analysis of the process of strategic planning as a tool for power-hungry administrators.
This time, it is suggested we “forget MOOCs” and use MOOA instead (it really doesn’t make a lot of sense).
Studies show that about 30 percent of the cost increases in higher education over the past twenty-five years have been the result of administrative growth,” Ginsberg noted. He suggested that MOOA can reverse this spending growth. “Currently, hundreds, even thousands, of vice provosts and assistant deans attend the same meetings and undertake the same activities on campuses around the U.S. every day,” he said. “Imagine the cost savings if one vice provost could make these decisions for hundreds of campuses.”
Asked if this “one size fits all” administrative concept was realistic given the diversity of problems faced by thousands of schools, Ginsberg noted that a “best practices” philosophy already leads administrators to blindly follow one another’s leads in such realms as planning, staffing, personnel issues, campus diversity, branding and, curriculum planning. The MOOA, said Ginsberg, would take “best practices” a step further and utilize it to realize substantial cost savings.
So, massive open online administrations. It’s good to see that the whole idea has been thought through in real detail and that the MOOA will be offering a strategic plan for lots of institutions early in 2014. With the exciting title of “administeria” it really sounds like a winner.