What are academic bloggers blogging about? And why?
A great article for the Guardian Higher Education Network by Pat Thomson ( @ThomsonPat ) and Inger Mewburn ( @thesiswhisperer ) on bloggers in higher education. The piece is a summary of an article in a special edition of Studies in Higher Education and the longer one is well worth reading too.
Both of the authors are academic bloggers (Pat Thompson’s blog can be found here) who wanted to work out what other academics were blogging about and why. This was clearly not an unchallenging exercise and even deciding what counted as an academic blog was far from straightforward:
We opted for the blogger who stated an institutional affiliation, had some kind of academic purpose and was connected to other academic blogs. We called the bloggers who weren’t professors, lecturers or fellows ‘para-academics’. We couldn’t get a representative sample as there is no handy index of blogs, the numbers change all the time, and frankly, there were just too many. And because we speak English, our choices had to be blogs we could actually read.
By using various online listings of academic blogs, we eventually compiled a list of 100 we could use as a sample set. Of these, 49 were from the UK and 40 from the US, five from Canada and six from Australia. 80 were by teaching and researching academics, 14 from para-academics and six from doctoral researchers.
By analysing and categorising the content of these blogs, we determined that 41% largely focused on what we call academic cultural critique: comments and reflections on funding, higher education policy, office politics and academic life. Another 40% largely focused on communication and commentary about research. The remainder covered a diverse range, from academic practice, information and self-help advice to technical, teaching and career advice.
The vast majority of blogs studies used informal essay formats and straightforward reporting styles of writing, but a significant proportion (40%) also used a formal essay style, not dissimilar to academic journal articles but with less intrusive referencing. Interestingly, given the rhetoric around blogging, 73% of the content we analysed was geared for other academics, while 38% was designed for interested professional readers.
We conclude that, in this sample at least, most academics are blogging for professional peers, rather than for the public in any general sense. Our results do not coincide with what the loudest advocates of academic blogging suggest we should do. But we think what we saw in our 100 blogs is understandable.
So, academic blogging is perhaps less about public impact than many have thought and much more about building new online communities and the sharing of ideas with peers in new and interesting ways.
A really worthwhile and absolutely fascinating study.