Amazon sets up shop at Purdue
According to @insidehighered Purdue University is to become the next “Amazon Campus”, which will allow access to Amazon offered products through the Purdue Student Store.
Beyond Amazon’s impact on campus bookstores’ bottom lines, the company’s presence in higher education has mostly been felt in the post office, as students opt to order rental or used books online. With the expansion of its Amazon Campus program, the company is aiming for more visibility on college campuses.The co-branded program at Purdue is the second of its kind. The University of California at Davis announced a pilot with Amazon last November, and the company has expansion plans in the works, a spokeswoman said in an email.In addition to offering priority shipping options, Amazon will staff locations on campus where students can pick up their orders and drop off rented textbooks when they are due.
UC-Davis, in comparison, uses Amazon’s bright yellow automated lockers. Both benefits are expected to roll out during the next year at Purdue, according to a press release. As part of its deal with Amazon, UC-Davis collects “a little more than 2 percent of most purchases” from the university-branded store. In the first two academic quarters since the launch of the pilot, the partnership has netted the university $139,000, much of which has gone toward funding short-term financial aid and textbook scholarships.
So it sounds like it might be a pretty good deal for universities and for their students. And it might ensure that campus bookshops, which have slowly been disappearing, might have a future after all. But it also means of course that Amazon’s dominance will continue to grow. Presumably they could also extend into wider provision of goods and services to universities from laboratory supplies to stationery. So is the future Amazon for everything?