Applying to uni via video

Better than qualifications?

The Chronicle of Higher Education has an interesting story on the use of videos in university applications. Whilst some institutions have been encouraging students to submit videos as supporting information, it seems at least one has now gone further and is offering students the opportunity to provide them as the primary selection tool:

Ever since George Mason University started inviting prospective students to send in videos as part of their application materials, Matthew P. Boyce, the interim admissions director there, has seen applicants try to prove their mettle in some odd ways.One young man wrote and performed a rap about why he wanted to go to the university, featuring a cameo by his grandma. Mr. Boyce recently watched footage of another candidate biting into an Indian “ghost pepper,” one of the world’s spiciest varieties. The footage was presented as evidence of the applicant’s resiliency. “It was kind of goofy,” says the admissions director, though certainly memorable.

All you need to apply to university

All you need to apply to university

George Mason is one of a handful of universities that, several years ago, gave prospective students the option of submitting short “video essays” as part of their applications.The videos were meant only as supplements to the required materials, which include standardized-test scores, grade-point averages, and recommendation letters. “It’s never going to make or break their admission to Mason,” says Mr. Boyce of the videos. Last week Goucher College announced that it was taking video submissions to the next level. Prospective students will have the option of making two-minute videos the centerpiece of an application to Goucher. If they submit a video, plus two samples of academic work, then they will not be required to send in a transcript or letter of recommendation.

Whilst the variety and opportunities for applicants may be seen as welcome it is difficult to imagine how it might be possible to ensure consistency and equity across a range of applications. Also it is not clear here what is being judged: originality, creativity, personality, film-making skills? All a bit tricky therefore and probably not something that is really going to take off.

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