The shape of things to come?
A story from the Guardian from back in October noted that the supermarket chain said it will pay for students’ university fees if they enrol on a degree course it is sponsoring. Morrisons is to fund 20 undergraduates a year on a three-year degree course in business and management.
The supermarket admits the course will leave little time for the recreational side of university life. Students will not take university holidays, but will have an annual leave allowance. They will receive £15,000 a year and will not have to pay their tuition fees of £3,290 a year. The students are also guaranteed a job once they graduate and must work for Morrisons for at least three years. Teenagers apply through Morrisons rather than Ucas, the centralised system for all university applications in the UK.
Morrisons is not quite the first retailer to offer a degree: in June Harrods announced it was to offer two-year degrees in sales with Anglia Ruskin University. A week ago GlaxoSmithKline announced it would sponsor a module on University of Nottingham chemistry degrees – the first collaboration of its kind between a pharmaceutical company and a university. Tesco sponsors a pre-degree foundation course in retail with Manchester Metropolitan University and University of the Arts London.
An earlier post commented on the Harrods development along with a Wal-Mart programme in the USA. Following the Browne review outcomes we can expect more of this.