Another amusing attack on administrators

Flipping administration. Clever.

An entertaining piece on another splendid idea by Benjamin Ginsberg. A previous post noted his recent book The Fall of the Faculty had a distinctive analysis of the process of strategic planning as a tool for power-hungry administrators.

This time, it is suggested we “forget MOOCs” and use MOOA instead (it really doesn’t make a lot of sense).

Studies show that about 30 percent of the cost increases in higher education over the past twenty-five years have been the result of administrative growth,” Ginsberg noted. He suggested that MOOA can reverse this spending growth.  “Currently, hundreds, even thousands, of vice provosts and assistant deans attend the same meetings and undertake the same activities on campuses around the U.S. every day,” he said.  “Imagine the cost savings if one vice provost could make these decisions for hundreds of campuses.”

This is a completely different MOOA.

This is a completely different MOOA.

Asked if this “one size fits all” administrative concept was realistic given the diversity of problems faced by thousands of schools, Ginsberg noted that a “best practices” philosophy already leads administrators to blindly follow one another’s leads in such realms as planning, staffing, personnel issues, campus diversity, branding and, curriculum planning. The MOOA, said Ginsberg, would take “best practices” a step further and utilize it to realize substantial cost savings.

So, massive open online administrations. It’s good to see that the whole idea has been thought through in real detail and that the MOOA will be offering a strategic plan for lots of institutions early in 2014. With the exciting title of “administeria” it really sounds like a winner.

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Magical mystery tour? A new MA in the Beatles

Guardian carries some news about a new course at Liverpool Hope: The long and winding road to an MA in Beatles songs.

Just the kind of stuff to get the IUSS Select Committee going:beatles

The masters degree in The Beatles, Popular Music and Society is being billed by Liverpool Hope University as the first such course in the UK and “probably the world”. Among the topics covered on the course, which comprises four 12-week modules and a dissertation, are the postwar music industry, subcultures, and the importance of authenticity and locality.

Mike Brocken, senior lecturer in popular music at the university, said it was time the band were put under an academic microscope. “There have been over 8,000 books about the Beatles but there has never been serious academic study and that is what we are going to address,” he said. “The Beatles influenced so much of society, not just with their music, but also with fashion, from their collar-less jackets to their psychedelic clothes.”

As well as investigating different ways of studying popular music, the MA will look at the studio sound and compositions of the Beatles and examine Liverpudlian life from the 1930s to see how events helped to shape the music emerging in the city.

It’s a decent enough pitch and given that you can get a Master’s in just about anything, there’s no reason not to do the Beatles. WhiIst I think he could be a bit more confident about its unique status in the world, it is a bit misleading to suggest there has been no serious academic study. Not all of the 8,000 books are trivia.