The latest survey of international recruitment agent views
Given that I am currently at the University of Nottingham Malaysia Campus on a brief visit I thought I would focus on an international story. ICEF (an international market intelligence outfit) and i-graduate have just published their 2012 global survey of international student recruitment agents’ views on destination countries. The headline figures are probably what you would expectwith the US, Canada, the UK, Australia and New Zealand all showing well. But there are two particularly interesting points in this table and the commentary with it:
Year-over-year, the most remarkable change among leading destination countries can be found in Canada. Since 2008, Canada has risen fully 15 percentage points in its perceived attractiveness among education agents. Compare that to the US (a gain of 5 percentage points since 2008), the UK (a loss of 7 percentage points), Australia (a loss of 1 percentage point), and New Zealand (a gain of 3 percentage points). In 2008, Canada was tied with Australia in third place; in 2012, it is tied with the UK in second. Asian agents in particular registered a great surge in how attractive they consider Canada.
The first is the rise and rise of Canada as a destination. It is really impressive and this perceived attractiveness has, I believe, been confirmed in international student recruitment data. The second is the UK’s decline over the past five years but its stability in the most recent two years when the government’s significantly anti-immigration stance has been most pronounced. The fear must be though that this will get worse in future as the impact of visa restrictions and the reputational fall-out from the London Met debacle bites.
It will be really interesting to see how this plays out in future.