Australian colleges trust to agents
Very surprised by this piece in @insidehighered which notes that agents have expanded their reach into domestic higher education recruitment in Australia:
When the Australian Skills Quality Authority examined 400 college websites during last year’s marketing audit, as many as 70 turned out to belong to brokerage firms rather than training providers.“It’s certainly quite a phenomenon now,” said Chris Robinson, the agency’s chief commissioner.
A consultant, Claire Field, said marketing agents were particularly active in Queensland, mostly selling vocational diplomas. “With the higher education reforms, there’s no doubt we’ll see more activity,” she said.This is already happening, with high-flying Acquire Learning marketing degrees in accounting, arts, business, community services and information technology from Federation University and more than a dozen private colleges. Melbourne-based ProLearn recruits students for Victoria University’s graduate certificate in management.
While this does appear to be focused mainly on colleges and vocational qualifications there is some evidence of universities using such services too. Many UK institutions use agents for international recruitment but how long can it be before universities and colleges start using this kind of service for domestic student recruitment too?