Most commentary on social media ignores an obvious truth—that the value of things is largely determined by their rarity. The more people tweet, the less attention people will pay to any individual tweet. The more people “friend” even passing acquaintances, the less meaning such connections have. As communication grows ever easier, the important thing is detecting whispers of useful information in a howling hurricane of noise. For speakers, the new world will be expensive. Companies will have to invest in ever more channels to capture the same number of ears. For listeners, it will be baffling. Everyone will need better filters—editors, analysts, middle managers and so on—to help them extract meaning from the blizzard of buzz.
It’s not a wholly original point but it is well made. It’s a challenge for individuals as well as for universities and other organisations. The problem is, I think, the more you fret about it, the worse it seems. Moreover, by the time you have analysed the position, the entire world has moved on. So, don’t worry, just go with it is my lightweight solution to this particular challenge. Hey, it’s Friday.
The latest FT MBA league table has been published and it includes very strong representation from European Schools:
1 IESE Business School – University of Navarra Spain
2 IMD – International Institute for Management Development Switzerland
3 California at Berkeley, University of – Haas School of Business United States
4 Chicago, University of – Booth School of Business United States
5 Harvard Business School United States
6 Dartmouth College – Tuck School of Business United States
7 Stanford Graduate School of Business United States
8 London Business School Britain
9 Pennsylvania, University of – Wharton School United States
10 Vlerick Leuven Gent Management School Belgium
11 Cambridge, University of – Judge Business School Britain
12 York University – Schulich School of Business Canada
13 New York University – Leonard N Stern School of Business United States
14 HEC School of Management, Paris France
15 Northwestern University – Kellogg School of Management United States
16 IE Business School Spain
17 Melbourne Business School – University of Melbourne Australia
18 Cranfield School of Management Britain
19 Massachusetts Institute of Technology – MIT Sloan School of Management United States
20 Columbia Business School United States
21 Henley Business School Britain
22 Warwick Business School Britain
23 INSEAD France / Singapore
24 Virginia, University of – Darden Graduate School of Business Administration United States
25 Michigan, University of – Stephen M. Ross School of Business United States
The Economist methodology is a bit different from the mainstream league tables and includes a significant student and graduate survey component:
Business school rankings are not perfect. What makes a good MBA programme will vary for each individual. Our ethos is to look at business schools from the students’ perspective. Indeed, over the past 21 years we have asked close to 150,000 of them why they decided to sign up for an MBA. It is their responses that inform the criteria we measure and the weightings we apply.
Over that time, four factors have consistently emerged: to open new career opportunities and/or further current career; personal development and educational experience; to increase salary; the potential to network. The Economist ranks full-time programmes on their ability to deliver to students the things that they themselves cite as most important. It weights each element according to the average importance given to it by students surveyed over the past five years.